2010 Online Marketing Trends for Small Business:

Got Video?

Remember the popular TV and Magazine ads that asked “Got Milk?” They got great response and were imprinted in peoples’ minds.

Well, “Got Video?”

If you don’t, then you should. Video is the fastest-growing form of marketing on the Web. Estimates are that in the next four years marketers’ spending on online video advertising will exceed $4.6 billion, more than seven times the amount spent in 2008. And no wonder. Online website video lets you demonstrate your idea with action, with humor, and with the credibility of a confident presenter.

Which would you rather do? Read multiple paragraphs? Or watch a short 60-90 second video that visually delivers your message?

Here’s an example of an online business promotional video
taped in Atlanta at the Georgian Terrace:

http://internet.video.producers.s3.amazonaws.com/FHI Promotional Demo w-music bed.flv

Example #2 is a business promotional done with a virtual background.

http://internet.video.producers.s3.amazonaws.com/emma-hitt.flv

Video Ideas for Small Business

* Introductions -

Introducing yourself and your company by video is much more personal and engaging.

* Product Demos -

Give prospects a closer look at your products or services and their features and benefits.

* Sales -

Record your sales presentations and sales training for future review and improvements.

* Video Blogging -

Talk on camera about the latest advances and innovations in your industry.

* Video Testimonials –

Video testimonials create confidence in your product/service and show customer loyalty.

* Social Media -

Post your videos on appropriate social media sites. Both Facebook and Twitter are now offering video ad placement.

* Quality Website Traffic -

Video is magnetic and viral. Video-sharing and social-media arenas can be huge for attracting traffic and links to your main website.

* Video for Mobile Devices -

With 4G now growing like a weed, the use of mobile devices for online access will be everywhere. And video is the perfect delivery method for use over mobile devices.

The use of mobile devices such as the I-Phone will grow by 30-40% each year and by 2013 the mobile device will become the way most people search for businesses, products and services while on the go..

The convergence of the Internet with full-motion video is the biggest online development since E-mail and ALL businesses are rushing toward it. YouTube is the most obvious example of the power of online video.

People are responding to online video ads far more than any other medium. Online video is now and will continue to be the fastest growing and most cost-effective advertising media in existence which is why small businesses are scrambling to get video on their websites.

Although it’s spreading fast, online video marketing is still in its infancy, especially among small businesses. This can be an opportunity to turn yourself into the innovator in your field ahead of your
competition and learn how to more effectively sell your products or services with video.

Online video ads can be used to drive traffic to websites, get sales messages to potential buyers, and to market products and services at far less cost than other media. Also, video on your website raises your websites’ ranking on Google and other search engines.

Newspaper, magazine, yellow pages and other print media ads are down over 25% because more and more traffic is flowing to the Internet for video ads and away from print media. Even network television is losing advertising dollars to Internet video ads.

Video ads can be embedded within a website for instant viewing by the website visitor. No other medium offers “on demand” delivery of your video presentation.

Online video marketing is the key differentiation for web companies wanting to effectively communicate their product and services advantages and benefits within the shortest possible time.

Nothing else comes close to the effectiveness and persuasion power of online video. Why? Because the average attention span of a web user today is measured in seconds.

Trustworthiness is always increased when customers can see who is (supposedly) behind the company and when customers are guided into appreciating and discovering, in a visual format, what are they key benefits and advantages of using your company services.